Redesigning Instagram to Support Creators
The creator economy has exploded over the last few years because the social giants have neglected the creators, failing to help them monetize in meaningful ways.
Instagram has become boring - in large part because of its failure to support creators. The best content is being generate elsewhere - on platforms like TikTok - that have placed their full support behind creators by paying them directly, showcasing their talents, and promoting the best content with a cutting-edge algorithm.
Web 3.0 is evolving rapidly on the backs of incredibly exciting new technologies, and FB / IG is in danger of being left behind. I started thinking of fun product additions that Instagram should consider to bring excitement back to the platform, and reward creators at the same time.
A closer look: